KATLAX - A Through bred Enterprise

L.R.Katrat, the MD & CEO established Katlax in 1980 along with his team of engineers. It occupied, rather invaded, the market segment hitherto undiscovered and become the supplier of Sensors & Automation product to established large OEMs many of which are International joint ventures, Katlax's strategy is simple:

• Manufacture quality products for import substitution
• Develop Indian market for selected Sensors & Automation products

It all initiate way back in 1980 when a young Electronics Engineer got the vision, belief and the big dream to carve out niche market based on automation and quality. Automation was just an idea for discussion in the mid and small sized business segments at that time.  In the bigger industries, automation was used but, selectively and was not a real hot topic in any way in those days. But, for the young Electronics Engineer, Mr. L.R. Katrat who heads the Katlax operation today as the Managing Director and CEO, the subject of Automation was more than a mere idea.  For him, it was a huge opportunity wave coming his way and inviting to be taken advantage of.

Mr. Katrat took a decision to devote his life for building an Indian company capable of giving the automation market, high quality and application-specific solutions.

Katlax was born to make this dream come true.

The Journey to Success Begins……

The young Mr. Katrat had his fundamentals very clear.  The foundation of the company had to be absolutely strong and durable to withstand the huge business which he had plans to build over it.  So during the first phase of the business, focus was entirely on building a large client base and a healthy product portfolio.  During this phase over 1200 OEM clients were created and more than 750 products were firmly put in place.

The second phase was devoted to consolidating the foundation which began in phase one.  Market expansion programmes were undertaken. Quality was inculcated and the company went in for ISO 9001-1994, EX certification and IP67 certification.

The third phase was the stage when the company opened up to benchmarking and building strong brand equity.  The company was re-certified for ISO 9001 by ISOQAR by ANAB UK with a keen eye on winning the confidence of the overseas buyers; the company went in for the additional quality and safety certifications to become qualified to sell in the International Markets.  The certifications Katlax added to its bag are